Paid traffic management · Google, Meta, TikTok, Pinterest and ChatGPT

Ads that bring in customers, not just clicks.

We create, monitor and adjust your campaigns on the leading platforms, from Google to ChatGPT, with a simple report of what every cent you invested brought back. No lock-in contract.

Chat on WhatsApp

Your idea. Our next conversation.

Running ads without follow-up is a gamble you pay for.

Paid traffic works when someone looks after it every week. That’s what we do: we create, monitor, adjust and show you what every cent you invested brought back.

Sound familiar?

Are your ads bringing in customers or just spending money?

If any of these situations sounds familiar, your campaigns need someone looking after them closely:

  • You’ve boosted posts and don’t know if a single customer came from them.
  • You invest every month but don’t know how much each lead or sale costs.
  • Your competitor shows up first on Google, and you don’t.
  • Your campaigns run on autopilot: nobody checks them, nobody adjusts them.
See where we advertise
Customer messages arriving on WhatsApp from ads on Google, Meta, Instagram, TikTok, Pinterest, Microsoft and ChatGPT.

Where we advertise

Your ad where customers search, get inspired and ask.

We work with the leading ad platforms on the market. And you don’t need to be on all of them: we recommend the ones that fit your product, your audience and your budget.

Tap each platform’s formats to see how they work.

In search and AIFor people searching for or asking about what you sell.

  • Google

    Google Search Ads

    Your ad appears among the top results when someone searches for what you sell.

    Google Shopping

    Your products appear with photo, price and store name at the top of search results and in the Shopping tab.

    YouTube Ads

    Videos before or during YouTube content and in search results, for people who match your customer profile.

    Display Network

    Banners on Google partner websites and apps, great for reminding people who have already visited your website.

    Google Maps

    Your business stands out on the map for people searching nearby, with directions and a call in one tap.

    Ideal for leads and sales from people already searching for what you sell.

  • Microsoft Advertising

    Bing Search

    Your ad appears in the results of Bing, Microsoft’s search engine.

    Edge and Windows Search

    Bing comes built into the Edge browser and Windows search, so your ad reaches people searching straight from their computer, including at work.

    Partner search engines

    The same ads also appear on Microsoft partner search engines, such as Yahoo and DuckDuckGo.

    Ideal for expanding your search reach, with fewer advertisers competing for the same click.

  • New

    ChatGPT Ads

    Ads in conversations

    Your ad appears below the answer, labeled as sponsored, when the conversation relates to what you sell.

    Who sees the ads

    People who use ChatGPT on the Free and Go plans. Subscribers to the Plus, Pro and business plans don’t see ads.

    Ideal for getting ahead of the competition in AI-powered search.

    Why it’s the future

On social mediaFor people who discover, get inspired and decide based on what they see.

  • Meta Ads

    Instagram

    Ads in the feed, Stories, Reels and Explore, reaching the right people by location, interests and profile.

    Facebook

    Ads in the feed, Stories, videos and Facebook Marketplace.

    Click-to-WhatsApp ads

    Customers tap the ad and a chat opens right away on your company’s WhatsApp, so you can assist them and sell on the spot.

    Instagram Shopping and catalog

    Your products with photo and price on Instagram and Facebook, leading straight to the product page in your store.

    Ideal for sparking desire and conversations with people near you.

  • TikTok Ads

    For You feed

    Short videos in the For You feed, in the platform’s own style, for people who match your customer profile.

    Creator videos (Spark Ads)

    We boost videos from your profile or from creators who talk about your brand.

    TikTok Shop

    For TikTok Shop sellers: ads that take people from the video straight to checkout, inside the app.

    Ideal for being seen and remembered by lots of people.

  • Pinterest Ads

    Pinterest Search

    Your Pin appears when people search for ideas like "small living room" or "party dress".

    Home feed

    Promoted Pins in the feed of people who match your customer profile, leading straight to your website.

    Video Pins

    Short videos that show the product in use and inspire purchases.

    Ideal for decor, furniture, fashion, beauty, parties and gifts.

New in Brazil since August 2026

ChatGPT ads: the future of search has already begun.

More and more people ask artificial intelligence before they buy: which one is best, where to find it, how much it costs. Now your business can show up in that conversation, right when the customer is deciding.

Why start now

  • Little competition. The platform has just arrived in Brazil, and few businesses advertise there.
  • Customers with a clear need. In the conversation, they explain exactly what they’re looking for.
  • Learning ahead of the market. Those who test first find out what works before competitors arrive.

Ads are shown to people who use ChatGPT on the Free and Go plans, always labeled and separate from the answer. The platform is still in a testing phase, so we assess with you whether it already makes sense for your business. And the trend goes beyond ChatGPT: Google is already testing ads in its AI-powered search answers, outside Brazil for now.

Not sure where to start? In the free analysis, we recommend the right platforms for your business and how to split the budget between them.

What we offer

You run your business. We run your campaigns.

Assessment and setup

We analyze your business, your website and your customer service and recommend the right platforms. You choose where to advertise, and we set everything up in your company’s name.

Search and AI campaigns

Your business shows up for people already searching for or asking about what you sell: on Google, Bing and ChatGPT.

Social media campaigns

Ads on Instagram, Facebook, TikTok and Pinterest for the right people by location, interests and profile, including ads that start a WhatsApp chat.

Ad creation

We create or adapt copy, artwork and videos with your brand identity, in each platform’s format and with a clear call to action.

Results tracking

We track WhatsApp messages, forms, calls and sales to know which platform and which ad pay off.

Continuous optimization

We test and adjust audiences, ads and budget, and move the investment to where it brings the best results.

Sales focus

Campaigns focused on selling your product.

Good paid traffic isn’t the kind that gets the most likes. It’s the kind that brings in orders, quote requests and sales. That’s why, before advertising, we get to know your business up close and build every campaign with one goal: selling.

  • Cost per sale
  • Return on investment
  • Average order value
  • Orders and quote requests
  1. We get to know your business up close

    Your products, your margins, your best sellers, your region and how your team serves customers.

  2. We analyze your audience

    Who buys from you, where these people are and what makes them decide.

  3. We analyze your competitors

    Your competitors’ ads, offers and prices, so your brand stands out.

  4. Campaigns built to sell

    Ads optimized for purchases, orders or quote requests, not likes, with every cent tracked all the way to the sale.

Close follow-up

You know what’s happening. And you can talk to us whenever you need.

Monthly report

Every month you get a clear report: how much was invested, how many leads and sales came in and what we’ll do next.

Weekly check-in

Every week we go over with you what changed in the campaigns, what’s working and where it’s worth pushing harder.

Daily support

Day to day, just message us on WhatsApp to ask a question, change an offer or launch a promotion. Whenever you need us, we’re right there with you.

Meet your results dashboard

Add-on service · Billed separately

Custom dashboard for paid traffic

Your dashboard. Your metrics.
Your way.

Want to track everything in real time? We create a dashboard with your company’s identity, bringing together data from Google Ads, YouTube and Meta Ads in one place.

  • Metrics chosen with you to support your decisions
  • Look and navigation with your company’s identity
  • Campaigns and operations in one organized view

Optional service, billed separately. Metrics and integrations are defined with you in the proposal.

The information that matters to your business.

We connect the sources included in your project.

  • Google

    Google Ads

    Data from your Google campaigns.

  • Google Shopping

    Google Shopping

    Sales and products from your Shopping campaigns.

  • YouTube

    YouTube Ads

    Views and results from your videos.

  • Meta

    Meta Ads

    Facebook and Instagram campaigns.

Your goal shapes the dashboard. Gerencie Web takes care of the customization.

Take a look at your dashboard

A sample of what we deliver, with illustrative data: our clients’ dashboards are confidential.

Example of a Meta Ads dashboard with spend, followers, engagement, reach, funnel, audience by gender and age, ads and regions. Illustrative data.
  • Data straight from Google and Meta
  • Exclusive link, on mobile or desktop
  • Filters by campaign, ad and period
See who it’s for

Who it’s for

Every business has a goal. The campaign follows yours.

We build the campaigns around the result that matters to you:

  • Local businesses and services: more calls, WhatsApp messages and appointments.
  • Online stores: more sales, with the return of each campaign tracked.
  • Manufacturers and distributors: more quote requests from wholesale buyers.

And if your ad needs a better destination, we also build websites and online stores.

Learn about our website design
See how it works
Websites created by Gerencie Web connected to Google, social media and other digital channels.

How it works

From the first contact to
campaigns going live.

You take part in every step.

See how much it costs
  1. Conversation and assessment

    We understand your goal, your offer, your region and what you’ve already tried with ads.

  2. Plan and setup

    We build the campaigns, the tracking and the ads, and you approve them before they go live.

  3. Campaigns live

    We track the results and adjust audiences, ads and budget every week.

  4. Report and next steps

    Every month you see what worked, what changed and what comes next.

How much it costs

You know exactly where every cent goes.

In our conversation, we recommend a starting budget suited to your goal and your region. You get the proposal within 24 hours.

  • Ad budget paid directly to the platforms, on your company’s card
  • Management with a fixed monthly fee and no lock-in
  • Ad accounts and data always in your name
What our clients say

Part of our story

Meet some of our clients and partners and see what they say about Gerencie Web…

Drag sideways with the mouse or swipe with your finger. You can also use the arrow keys and the previous and next buttons.

Frequently asked questions

Our clients’ most common questions

Frequently asked questions about Gerencie Web services.

Have another question? Let us know.

Ask a question on WhatsApp
Is the ad budget included in the management fee?

No. The budget goes directly to the ad platforms, such as Google and Meta, on your company’s card. Gerencie Web’s management is a separate monthly fee, agreed in the proposal.

How much do I need to invest in ads?

It depends on your goal, your region and the competition. In our conversation, we recommend a starting budget and adjust it as the results come in.

Which platforms do you advertise on?

On Google (Search, Shopping, YouTube, Display and Maps), Meta (Instagram, Facebook, WhatsApp and Instagram Shopping), TikTok, Pinterest, Microsoft Advertising (Bing) and, now, ChatGPT. In the analysis, we recommend the ones that make sense for your business.

Do I need to advertise on every platform?

No. In most cases, starting with one or two platforms brings results faster and with a smaller budget. As the numbers come in, we expand to the others.

How soon will I see results?

The first data comes in during the first few weeks of the campaign. From there, we adjust what works best. We agree on realistic goals before we start.

Do you guarantee a number of sales?

No serious agency does, because results also depend on the offer, the price, the competition and customer service. What we guarantee is close follow-up, transparency and constant adjustments.

Do I need a website?

Not necessarily. The campaign can lead to WhatsApp, a specific page or your store. If the destination needs improvement, we’ll let you know and, if you want, we’ll build it.

I already have campaigns running. Can you take over?

Yes. We analyze what’s already there, keep what works and reorganize the rest, without losing your account history.

Will the accounts be in my company’s name?

Always. We work in your company’s accounts, with the access we need. If you ever leave, everything stays with you.

How will I track the results?

Every week we check in with you, every month you get the report and, day to day, support is on WhatsApp. If you want to track things in real time, we also build a dashboard.

Is the custom dashboard included?

No. It’s an optional service, billed separately, with the metrics and integrations defined with you.

Shall we talk?

Let’s see if paid traffic makes sense for your business.

Tell us your goal. Within 24 hours you’ll get
our analysis and a proposal.

Shall we talk?
Gerencie Web — Digital Strategy

Your company deserves to be seen and remembered. We create websites, online stores and digital strategies to connect your brand with the right customers.

Tell us your idea and get a proposal designed for your business’s next step.

Talk to us

+55 (11) 96134-0091 comercial@gerencieweb.com.br gerencieweb.com.br

São Paulo — Brazil
Online service

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