E-commerce development and management
We build your e-commerce and offer an ongoing management plan: sales tracking, opportunity analysis and store updates, so you can focus on your products and deliveries.
Your idea. Our next conversation.
Setup and implementation
We plan the operation and the marketing strategy, implement the integrations and guide your team to start selling online and keep growing.
E-commerce goes beyond the online store. Catalog, payments, inventory, logistics, customer service and promotion need to work together for a clear, smooth purchase.
We can start an operation from scratch or improve an existing setup. We map your routine, choose the right features and organize the integrations, focused on making management and the customer experience easier.
Our consulting connects your store to your marketing strategy. We guide your social media presence and campaign planning on Google and Meta, with follow-up and next steps defined in the proposal.
Social media management and campaign creation and management are separate services, hired according to your business needs.
SEO and mobile experience from the start
Search-ready structure and responsive navigation are part of the planning, development and delivery of your project.
We organize products, categories and store pages with technical and content SEO. Titles, descriptions, URLs and internal links help present your catalog in search results.
From product discovery to checkout, we take care of the mobile experience. Catalog, filters, cart and checkout are designed for different screens.
E-commerce Management Plan
Have Gerencie Web as your e-commerce manager. We track sales, spot opportunities and carry out the store’s routines so your digital operation is closely monitored.
We combine analysis and execution: we understand what changed, set priorities with you and work on the improvements included in the plan.
We compare periods and track revenue, orders, average order value and best-selling products. Reports show what changed and help decide where to act.
We analyze the path from visit to product, to cart and to confirmed order. We identify drop-off points and prioritize improvements to the shopping experience.
We track competitors’ prices, offers, shipping, product presentation and positioning. We turn the comparison into suggestions that fit your brand and your operation.
We study the profile of the people who visit and buy, their interests and search terms. We use these insights to guide communication, product content and promotion priorities.
We compare traffic sources, conversions and recorded sales to understand each channel’s contribution. The analysis connects media spend, organic demand and store results.
We suggest promotions, offers, coupons and highlights for the sales calendar. We carry out the catalog, content and storefront updates included in the plan, with terms aligned with your inventory and your margin.
You follow the results clearly and take part in the decisions. Analyses, check-in meetings and updates follow a weekly, biweekly or monthly routine defined in the plan.
We review sales, channels and opportunities.
We present the report and decide on priorities.
We update the store and track the impact of each action.
The proposal defines the routines Gerencie Web takes on, the frequency of deliverables and each team’s responsibilities. Campaign management, social media, media budget and a custom dashboard are itemized according to the services hired.
A connected operation
Every part of your store plays a role in the sale. See how we connect the shopping experience, management and promotion for your business.
Your store
Your store needs to convey the trust of your brand and help customers choose. We create a distinctive look, with well-presented products, clear information and navigation designed for mobile and desktop.
We organize categories, filters, product pages and the path to checkout. Features are chosen for your catalog and your routine, so the shopping experience makes sense from the first visit to the cart.
Management
Selling online means keeping track of what happens after the purchase. We set up the dashboard to organize products, orders, customers and reports, with access matched to each team member’s responsibilities.
In the E-commerce Management plan, Gerencie Web tracks sales, funnel, channels and competitors, suggests offers and handles the planned updates. Reports and meetings follow a weekly, biweekly or monthly routine. You can also choose to have your team trained.
Payments
How customers pay is part of the buying decision. We integrate Pix, cards, boleto (Brazilian bank slip) and other options compatible with your store and your chosen payment provider, offering your customers alternatives in a well-organized checkout flow.
We set up the integration and test order completion, confirmation and payment status updates. That way, your team has a defined flow to track what has been paid and what still needs attention.
Available options depend on the platform and the payment provider. Fees, installments and payouts follow your company’s contract with the provider.
Shipping
Shipping cost and delivery time can decide whether a customer completes the order. We connect your store to solutions such as Correios, Melhor Envio and compatible carriers, and we also assess local delivery, pickup and custom rate tables for your operation.
We set up weight, dimensions, service areas and shipping rules. We test the options shown at checkout so customers understand the cost and delivery time before paying, and your team knows how to handle the shipment.
We assess integration compatibility and provider terms before defining the project.
Marketplaces
Having your store and marketplaces working together helps expand your points of sale and organize your routine. We plan the connection with systems such as Bling and channels such as Mercado Livre, Shopee and Magalu, according to your company’s structure.
We define how products, inventory, orders and tax data should flow between systems. Well-planned syncing helps reduce duplicate entries and mismatches, with guidance for your team to monitor the flows.
Integrations depend on the platforms, connectors and accounts in place. We assess compatibility with you.
Social media
Your store needs to be part of a promotion strategy. We organize the available catalog integrations and show how your social media presence can showcase products, reinforce your brand identity and drive people to your store.
In our consulting, we connect the operation to your next marketing steps, including campaign planning on Meta. The idea is to give you direction to start or grow, with responsibilities and follow-up defined in the proposal.
Social media management and campaign creation and management are hired separately. Integrations follow each platform’s requirements.
See our social media management
Search and Google
A well-organized catalog helps customers understand the product and helps search channels interpret its information. We work on titles, descriptions, images and item data to build a consistent foundation for promotion.
When included in the project, we set up the feed to Google Merchant Center and the sync available on the platform. Our consulting also guides the next steps for Google campaigns, so your store is part of a marketing strategy.
Product listings depend on approval by the channel. Campaign creation and management and the media budget are hired separately.
Shopping experience
Every feature needs to help customers make a decision. We choose discovery and presentation tools based on catalog size and buyer profile.
Good search, relevant filters and visual options help turn a large catalog into a manageable selection. On mobile, controls also need to be easy to find and use.
We organize the experience around your brand and your product data. You can try a small demo of the search and filters here.
Finding things just got simpler.Interactive catalog example
No items in this example. Try another search or category.
3 products in this example
Help customers find what they’re looking for as they type. We organize names, categories and catalog information to show useful results and make discovery easier.
Combine filters by price, brand, color, size, availability or attributes relevant to your industry. Customers narrow down the selection without losing their place.
Present product options clearly, with swatches, selectors and images for each variation. What customers choose gets closer to what they will actually buy.
Highlight details with a gallery, zoom, video and specifications. We organize sizes, materials, guides and information that help reduce questions before purchase.
Put relevant attributes side by side to support the decision. A well-structured comparison helps customers understand differences without opening several pages.
Let customers save products for later and check options without leaving the catalog. Quick view features keep browsing smooth, including on mobile.
Sales terms and customer relationships
Connect presentation, incentives and follow-through. We configure the features around your sales policy, without relying on isolated actions at each stage.
Suggest add-ons and bundles related to the purchase. We set up the combinations and discounts planned in the strategy, leaving customers free to choose the items.
Show purchase tiers and clear sales terms. Rules can be based on the quantity of a single product or on eligible items in the cart, depending on the setup.
Plan perks for campaigns, products or order values. The mechanics and presentation follow your sales policy, with terms that are easy for customers to understand.
Keep essential information close to the decision: products, shipping, discounts and payment. We adapt fields and the checkout path to your operation’s needs.
Keep interest alive for out-of-stock items. Customers can ask to be notified when the item is back, and your team can track demand for unavailable products.
Let customers follow price changes and plan review reminders after purchase. Messages and sending criteria are set up to nurture the customer relationship.
Back in stockA way to rekindle interest in the product.
Price updatedAn alert for those who chose to follow the item.
How was your purchase?An invitation to share a genuine review.
Recovery, data and loyalty
We choose and configure the features that make sense for your operation: from cart recovery to campaign measurement and loyalty initiatives.
A second chance for purchases left behind.
We set up cart recovery flows, with messages and timing aligned with your operation. Customers get a simple way to resume their purchase through the channels included in the project.
Understand which actions help your store move forward.
We set up pixels and events to track steps such as product views, add to cart and purchase. We test the data collection to support results analysis and campaign optimization.
Give customers a reason to buy again.
We set up a cashback program with rules for earning, expiration and using the balance. You define the terms with our guidance, and your team receives the parameters to manage the program.
Features are defined in the scope, depending on the platform and available integrations. Third-party tools and their costs are assessed in the proposal. Campaign management and the media budget are hired separately.
Performance and search readiness
Store speed is part of the shopping experience. We optimize images, files and resources on each page to reduce page weight and make browsing easier on desktop and mobile.
Hosting, catalog size, content and integrations all affect the result. We measure the live environment with tools such as Google PageSpeed Insights and use the tests to guide adjustments.
We also organize titles, product information and page structure to help search engines understand your store. Optimization keeps pace with the operation as it evolves.
Performance on every screenMeasure. Adjust. Validate.LoadingThe main content appears clearly.
ResponsivenessSearch, filters and actions respond as you browse.
StabilityElements stay in place for predictable reading.
Assessed in the project environment with the help of Google PageSpeed Insights.
From conversation to operation
You take part in every step.
We get to know your products and your operation. We align business goals and next marketing steps to start or grow your online sales.
We plan the catalog, create the shopping experience and configure the selected features.
We check payments, shipping, orders and integrations before the operation goes live.
We train your team, monitor the operation and guide the next marketing steps, with responsibilities and follow-up defined in the proposal.
Shall we clear things up?
New store or existing operation: the conversation starts where you are.
Yes. We assess your current setup and identify whether it makes sense to adjust the design, catalog, shopping experience, integrations or management. A migration is only included in the plan when the project’s goal requires it.
Yes. The experience is responsive, with attention to navigation, product pages, the cart and checkout on different screens.
Integration depends on the platforms, accounts and connectors available. Before you sign, we assess compatibility and define the data and flows that will be synced.
You can count on Gerencie Web for management or prepare your team with our training. We define responsibilities, routines and follow-up in the proposal.
Besides implementation, consider your domain, hosting or platform subscription, any licenses, payment fees and the costs of the channels and systems you sign up for. We present the planned structure before we start.
Company information, visual identity, catalog, images, sales rules and details of your current operation. We also arrange the necessary access with you, keeping the accounts under your company’s ownership.
Gerencie Web takes on the digital routines defined in the plan: sales and funnel tracking, analysis of audience, keywords, channels and competitors, suggestions for sales promotions and store updates. You receive reports, join the meetings and follow the action plan, while your team takes care of products and deliveries.
Yes. We can deliver analyses, reports, meetings and updates on a weekly, biweekly or monthly routine. Frequency and deliverables are defined in the proposal according to the pace of your operation.
Yes. We review sales, competitors, the sales calendar and opportunities to suggest promotions, coupons, bundles and highlights. Terms take into account the inventory and margin your company provides, with approvals agreed before anything goes live.
The analysis compares available paid traffic, organic and sales data. Campaign creation and management, social media management, media budget and a custom dashboard are itemized in the proposal according to the services hired. The custom dashboard is an add-on service, hired separately.
Yes. We select and configure features based on your catalog and your operation. Search, filters, variations, wishlists, comparison, alerts and sales promotions are detailed in the scope, along with the access and services required.
Performance depends on the server, images, catalog, integrations and how pages are built. We measure and adjust in the store’s environment, on mobile and desktop, to guide optimization. A benchmark score is not a guarantee for every project.
Yes. We can plan a retail operation, a B2B platform or a combination of both models. Access, pricing by profile, quote requests, sales reps and sales integrations are assessed and defined for your company’s needs.
Yes. Our consulting covers the operation, social media presence and campaign planning on Google and Meta. We align the next steps with you and define follow-up in the proposal. Social media management and campaign creation and management are separate services.
